Harvard Business Review
From: RM80
Description
In This Issue
Your Projects Are Your Future
BEFORE COMING TO HBR, I spent a dozen years as an editor at Time, the iconic newsmagazine. We published weekly, and the fast pace seemed to encourage short-term thinking. Almost ev ...
Contributors
While pursuing an MBA two decades ago, Antonio Nieto-Rodriguez was struck by the glaring absence of courses in project management. “Given that many executives have to manage hund ...
How to Help Your CMO Boost Global Growth
CHIEF MARKETING OFFICERS have fallen out of fashion in recent years. Some researchers claim they don’t add value, and many companies, including Johnson & Johnson, Uber, and Hyatt ...
“We Can’t Just Copy the Plays We Run in the U.S.”
Is internationalization harder and more important than ever before? Yes. At UPS, we have three strategic growth imperatives. The first is our health care logistics business. The se ...
In Defense of Multitasking
The knocks against multitasking are well-known: It reduces the efficiency and quality of work and increases stress. But a series of studies finds an upside: Multitaskers are more c ...
The Power of a Nickname—When Judiciously Employed
Coke, Tarjay, Big Blue: Brand nicknames abound, causing some marketers to worry that customers will be confused by them or that the brand’s image will suffer (Chevrolet reportedl ...
“Stick to a Routine” Isn’t Always the Best Advice
Organizations are increasingly interested in fostering employees’ well-being; for example, many provide incentives to engage in regular exercise. According to research and conven ...
The Hidden Bias in Crowdfunding Platforms
Many start-ups post their inventions on platforms such as Kickstarter and Indiegogo to gain feedback from early adopters and drum up interest among investors. But there’s a probl ...
Chipping Away at Credit Card Debt, One Purchase at a Time
Credit card debt plagues many consumers: Unpaid balances have increased over the past decade, along with interest charges and fees. New research finds that a simple intervention si ...
Who Has the Most to Spend?
Millennials and Gen Zers make headlines and set trends—and marketers increasingly seek to connect with them. But by far the largest share of household spending power in the Unite ...
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